April 4, 2016—SELCO Community Credit Union Selects DVA Advertising & Public Relations As Its Full-Service Marketing Partner
(BEND, Ore.)—In a move to consolidate its marketing efforts under a single agency umbrella, Eugene-based SELCO Community Credit Union has selected Bend-based DVA Advertising & Public Relations as its full-service marketing partner. As such, DVA will be responsible for supporting SELCO’s branding, marketing, advertising, public relations, and promotion initiatives for its complete line of products and services throughout Oregon.
“After a comprehensive and competitive RFP process, we felt that DVA demonstrated a thorough understanding of our business and culture, and shared our vision and optimism for the future of SELCO as an Oregon-based, member-focused credit union,” said Laura Illig, Vice President of Marketing for SELCO. “Their experience, capabilities, and account team will be an excellent complement to the capabilities and responsibilities of our in-house marketing team.”
Following initial market research, brand refinement, and creative concepting phases, DVA will work closely with SELCO’s in-house marketing team to deploy the marketing effort across multiple traditional, digital, and non-traditional channels, direct marketing efforts, a proactive public relations effort, and more.
“The opportunity to partner with an organization like SELCO does not happen every day, and is a responsibility that we do not take lightly,” said Mary Angelo, Partner and Director of Client Services for DVA. “We look forward to collaborating with them to make meaningful contributions toward the overall success of the organization and the members they serve.”
About DVA Advertising & Public Relations
Founded in 1990, DVA is a full-service, 12-person agency based in Bend, Ore., that services clients throughout the West. Some of DVA’s current clients include Bandon Dunes Golf Resort, Bend Memorial Clinic, BestCare Treatment Services, Chambers Bay Golf Course, Hayden Homes, PacificSource Health Plans, Visit the Santa Ynez Valley, and Visit Walla Walla. For more information call 541-389-2411, email hello@dvaadv.com, or visit www.dvaadv.com.
About SELCO Community Credit Union
Founded 80 years ago by a group of fiscally minded teachers, Eugene-based SELCO Community Credit Union today serves more than 120,000 members as the third largest Oregon-based credit union. A not-for-profit, federally insured, member-driven financial cooperative with more than $1.2 billion in assets, SELCO is able to provide its member-owners with exceptional rates and low fees on a full range of financial products and services including banking, mortgages, personal and business loans, investments, and insurance. Membership is available to anyone who lives or works in 26 Oregon counties. For more information or to become a member today, stop by one of SELCO’s 15 branches, call 800-445-4483, or visit selco.org.