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What Does Value Mean When It Comes to Banking?

Value means something a little bit different to all of us. Ultimately, though, value comes down to a feeling—a feeling that you are getting more than you expected.

In the banking world, nearly every financial institution claims to hold the key to value. Some will tout a rate or dangle a special introductory offer as a way to express value. But to many of us, these deals are superficial and ring hollow.

Value can only truly come from a relationship that is itself valued.

At SELCO Community Credit Union, we specialize in fostering long-lasting, local relationships with our members. Value is in our DNA. SELCO serves 26 Oregon counties, and we thrive because we live and work in the very communities we serve. Our members are our neighbors. The community we share is our passion.

More than that, unlike banks, we don’t answer to shareholders. As a not-for-profit credit union, SELCO works in the interests of our members, who are also our owners. So each and every one of our member-owners can rest assured that we will do what is best for them.

Unlike banks, we don’t answer to shareholders.

In the end, though, value is in the eye of the beholder. How does SELCO provide it? Let us count the ways:

Product Pricing

It’s hard to find value in something if you are paying more for the same service. As not-for-profit consumer collectives, credit unions typically have a leg up on the competition. SELCO is no exception. Members generally enjoy better loan terms, higher returns on deposits, and lower fees. A look at our loan and savings rates shows that we consistently beat the national average for mortgages, credit cards, personal savings accounts, business savings accounts, CDs, and money market accounts. And to get our best rates, SELCO members need not worry about being nickeled-and-dimed by the random fees, rules, restrictions, and requirements that are so common at many financial institutions.

Range of Services and Products

Among the most pervasive myths about credit unions is that our products and services tend to be more limited than those of large, national banks. But that perception is far from reality. SELCO offers a suite of financial services that rival any big bank: business banking, home and auto loans, credit cards, commercial and agricultural lending, investing, insurance services, and so much more. Members don’t sacrifice convenience, either. SELCO offers full-service mobile banking, electronic bill pay, apps, and mobile wallets such as Apple Pay… just like the big banks. And participation in several nationwide networks puts a no-fee ATM close to wherever you might be.

Personal Service

SELCO exists solely to serve members, and nowhere does that show more than in quality of service. We’re an Oregon-based, member-owned credit union, and our members are our friends, family, and neighbors. Business can be done face-to-face and decisions are made right here in the state, not sent off to be reviewed by someone working at a desk in San Francisco, New York, or Chicago.


As we’ve said before, we live in the Oregon communities we serve, and we’re passionate about our home. Not only does that give us hands-on experience with what makes our community tick, we consider stewardship to be essential to who we are. From SPARK! Creative Learning Grants that help innovative educators implement creative classroom ideas, to the support of beloved local events, SELCO will always work to perpetuate the best interests of the communities we serve.

SELCO believes that every member represents a relationship that needs to be nurtured. That is where true value comes from — when your financial institution offers excellent pricing while always working to be a real and trusted partner ready to meet your unique needs.

Let SELCO Community Credit Union become your financial partner. To become a member, apply online today or visit your local SELCO branch

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